Forget about capturing your audience with creative designs. Forget about the “sales” perspective. Just take a moment to think about the emotional value of your package designs. Consider yourself an average shopper who is moving down the aisle with the shopping cart. You are searching for items that you have so dedicatedly noted on your checklist. And then all of a sudden, you see this rather Peculiar Packaging which at first, seems to get your attention, and then you are drawn towards it as if being pulled by invisible strings. You pick up the product, check out the construction and aesthetic appeal, and then you plan on buying it.
Now you would argue that this happens with most creative designs. But what you have failed to comprehend is the level of happiness that one gets when provided with designs that not only amuses his general perception but also tickles his creative aspect as well.
By emphasizing on “consumer happiness”, you are encouraging the development of a win-win situation where the companies are benefited with greater brand awareness and relevancy while customers simply enjoy these rather amusing designs that never fails to tickle the funny bone. Think this is a farfetched claim? Check out the following 15 product designs and see for yourself whether they fail to get your attention or do you share a warm smile on finding out what these packages contain.
“Tee” Bags or “Tea” Bags
Who would have thought that tea bags could be made so cute? Not only have the individual bags been made to resemble tees on hangers, but their storage method is also similar to a natural wardrobe. Check out the way in which the tea bags are stored in the box. Now this would make any tea-time experience pleasurable. And it just doesn’t stop here. The hangers themselves help to keep the bag latched on to the rim of the cup. Now that’s creativity – amalgamating aesthetics with functionality.
The “Cheesy” Pencil
We all love shredded parmesan cheese on our salads, sandwiches and just about anything. There is something about cheese that is rather tempting. Well, the designers have taken it up a notch by shaping the cheese into pencils and even presenting it in a similar fashion. So the next time you need some cheese shavings, all you got to do is to take out that sharpener and start sharpening away. I am sure these shavings you will love to keep. Also, it brings back some fond childhood memories. This is a really “cheesy” way to tickle one’s sense of humour.
Fresh Cookies, Anyone?
Food being served hot, often fresh from the stove / oven, has become synonymous with the freshness of the food. No matter where you may in the world, there is nothing better than oven fresh cookies that are served hot. Nothing helps to life the mood like some good old milk and cookies. Taking this idea into the design perspective, this brand has literally presented its customers with cookies that seem to “come out the oven”. This gives an idea that the cookies are freshly baked and this goes on to create an emotional value that is second to none and not even remotely achievable through textual depictions.
The Truth is Always “Skin” Deep
It doesn’t get any more natural than this. Fruit is meant to be had in its skin. Then why not have its juice in packages made from the skin as well. These fruit drinks come in the skin package of the fruit whose juice is contained in it. Not only is this aesthetically refreshing and a welcome change from the boring tetra packs, but it shows that there is no end to sustainable Packaging Ideas. Now the phrase, “100% natural drink” will be more relevant to the customers.
Origami Tea Bags – A True Treat From the Orient
Now this is something new. A green tea bag that unfolds into an origami bird as the tea dissolves into the warm water. It doesn’t get more oriental than this. More than the tea itself, it is the joy of watching the origami bird unfurl before your eyes and then simply hover inside the water while the tea infuses, which creates a great aesthetic and visual appeal that tingles all the senses. This is indeed a culinary and sensory fiesta.
Wanna Steal My Lunch Now!!!
Stolen lunch is the plight of every child. No matter how you try to save up that precious morsel, someone will get their hands on it before you can even realize it. Gone are those days. Just look at the creativity that the designer has infused into this simple lunch bag. By giving it an external view of fungus, it makes this perfectly edible sandwich seem mouldy and completely unfit for consumption. This is exactly the kind of deterrence that kids have been dreaming about. Now you can forget about hiding your lunch. Keep it out in the open in plain sight. No bully, irrespective of his humongous hunger quotient, will ever think about picking up this lunch bag. At times, “dirty is good!”