Sale, storage and shipping of supplies – these are the three
most important aspects that are fulfilled by Customized Boxes. Using a general
all-purpose box would never give your products the edge that they deserve. In
terms of sales, a custom packaging would help your target customers to relate
to it in a better manner. They can immediately identify the brand from the
packaging itself. This also creates value for the customers which translates
into increased sales. Such is the power of custom packaging boxes.
Custom Packages Offer
Greater Protection
Custom boxes mean packaging that is specifically designed as
per the specifications of your product. This could include details such as
dimensions, storage conditions and any other detail that is applicable. You can
also create the packaging in such a way that it fulfils the need for storing
products collectively. For example, if you manufacture mobile phones, then
using a custom box with segments and moulds for holding the product firmly
would be a much better option in terms of protection as compared to just
putting everything in a cardboard box.
Customized Solutions
Boost Sales
Customized packaging solutions encompass a wide range of
value added features such as branding, innovative designs, the use of
functional or second life packaging elements, or aesthetically appealing
concepts. All of this help to increase user engagement as well as value, which
have a direct impact on the sales of your product.
Let’s take the example of Coca Cola which has a magnificent
red theme running across its cans. You don’t even have to look at the logo.
Just the presentation and the overall packaging has generated so much value for
the customer that anyone can identify it from a distance. This is the case with
single cans. But what if the customer needs more than one? There are packs of 6
or more configurations that just have a Cardboard Sheet with holes to support
the top of the cans and a central cardboard handle to provide convenient
carrying options. If the company had used a box for such small number of cans,
then it would be an expensive affair and carrying it would be a bit cumbersome.
But with this new packaging approach, customers can snap a can out of the
holder and drink it. Such convenient measures ensure greater sales and Coca
Cola can vouch for that.
Customized Boxes
Offer Improved Logistics
Custom packages can be a life saver in freight forwarding.
Air transport is the fastest and the most expensive of the lot. Now the engine
on the aircraft causes a lot of vibrations and shock which can damage the goods
if the packaging is not proper. The intensity of this damage is amplified in
the case of freight shipment using trains. Damage can also be inflicted due to
the way packages are stored in trains. Due to limited space and more shipment
units, they have to be stacked up layer by layer to maximize space utilization.
Road transport forms a crucial component of logistics wherein
the possibility of damage is even more due to the handling of products and the
loading / unloading process being used. The packages need to have proper
storage-friendly designs and should be durable enough to protect the contents.
Custom packages are designed specifically in keeping with the specifications of
the product, so they lower the risk of damage during transit.
It’s All About Adding
a New Dimension
Aesthetically appealing packaging designs not only spark
instant interest in the products, but they also double the product’s market
value. With innovation and creativity, there is no limit to the ways in which
packaging may be customized for use. Sometimes a box may not be needed at all.
A simple sheet or wrapping material would suffice. But it needs research and a
thorough understanding to come up with a good custom design. It is indeed all
about adding a new dimension.