Product packaging
has gone from being simple containers to actual brand enhancers. The trend
today has gone beyond conventional boundaries of thought with components such
as electronic support units (Example: RFID) and functional elements such as
pizza boxes that help to keep the pizza hot for a longer time. It is these
changes that are defining the nature and trend of packaging which has brought
out its hidden potential and it clearly indicates that the secondary packaging
has a lot to it than what meets the eye.
It’s All in the Looks!
No one ever considers Shopping Bags as
creative advertising and marketing tools when in fact it is the packaging that
affects the buyer’s decision. When people underestimate the power of the
shopping bags as a powerful marketing tool, they are not wrong. The trend of
using interactive, functional and visually appealing shopping bags has surfaced
rather recently with the packages themselves serving an important purpose of
enhancing brand image as well as generating value for the brand.
Customers Relate Better to Visually
Attractive Shopping Bags!
It
does not take heavy investments or super creative geniuses to figure out deigns
that not only convey effective messages but convey information with a certain
humour that everyone seems to cherish. Take for example the image where a
shopping bag is depicted as having a digestive system replication. When people
use the shopping bag to carry vegetables, it only exemplifies the message that
has been printed on it – “Help Cure Hunger in New York”. Now this is a message
that everyone can relate to.
Appealing Shopping Bags that Are Functional!
It
was but evident that the growing trend of creative and appealing gift carry bags
would require an edge to be able to stand out from the crowd. So, manufacturers
came up with a functional aspect of the packaging bags that allowed them to be
used to serve the products in a better manner. Consider this image depicting a
creative shopping bag for carrying coffee. When you open the bag from its
latch, it opens up into a beautiful tray so that the coffee can be served right
from its package. This is indeed a very useful way of making optimal
utilization of secondary packaging.
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