Imagine yourself walking down the lane in a shopping store
and you suddenly get a glimpse of a product lying amongst others in the
section. Even though it was but a glimpse, you walk towards it and check out
the Packaging. It seems to interest you. Slowly your mind is making a decision
on buying it even if you never intended on getting it when you walked in
through the doors. This is the impact that a good package design is able to
make on customers. You can lure even the most uninterested person into trying
out your product. If you are still stuck with low performing products that just
adorn the display racks, then these tips will help you make your products into
sensational offerings.
Know Thy Audience!
Products are meant for customers. This means that every
aspect of the product, from its usage to its package design should be able to
fulfil their needs. Just like product analysis is important to understand the
consumer segment being targeted, you should make sure that packaging designs
are conform to popular requirements relevant with the demographics of the
targeted user group.
Cut the Crap
People do not give much attention to loads of information,
especially those which have applied or relevant benefits. It is best to stick
to the actual direct benefits that are provided by the product. Moreover, this
is an age old marketing strategy that has been tried by every brand in the
market. Its time you started thinking beyond conventional boundaries and just
state the bare facts.
Keep Multiple Design
Options
Restricting yourself to a single package design would only
limit your opportunities. Instead, get your hands on a couple of creative and
useful designs as a contingent measure. Testing so many designs in real life
implementations would be a tad bit risky. So get opinions from your friends and
family and analyse their perspectives. After all, they are consumers too.
Keep the Design
Relevant to Your Product’s Price
Package design is an important aspect of the product, but
under no condition does it ever require that you over-emphasize your product’s
worth with over the top flashy presentations. There is a reason why people
chose to believe that the package denotes a product’s value. If you put an
expensive product in a simple package, consumers would be put off by the lack
of concern shown towards the product’s value. Subsequently, if you place a
simple product in a premium package, then it would mean that the brand has made
an attempt to exaggerate the value of its product and has not delivered as per
expectations. It is best if the package design be kept in relevance to the
product’s worth.
Check Out Your
Competition
It pays to stay a step ahead of your competitors. Evaluate
the strategies and package designs being used by other products in your
segment. If you simply go along with the trend, then you would only be creating
excessive competition with no distinguishing factor remaining for your product.
Be creative and come up with out-of-the-box solutions. This will help you to
target your consumers in a better manner and would help them to relate to your
product. A good example of this is KFC’s takeaway boxes. Not only are they
functional but the logo of Col. Sanders creates an emotional bonding with the
users.
Choose Your Packaging
Material Wisely
The Package Material should be wisely chosen as preservation
of the contents is the main priority of the package’s design. You could go with
conventional packaging material or you could use innovative materials and
designs to increase functionality while maximizing the value of investments
made on packaging. If you use green packaging, then it would also help your
products to contribute towards sustainable business practices and would also
help to inculcate the practice of recycling material.
No comments:
Post a Comment