Are Your Shipping Boxes Failing To Get Noticed?

There are countless times when you must have used packaging boxes to send across your products to your customers. You may have even used them for sending personal items to your closed ones. No matter how you send your products, presentation matters a lot and this includes factors such as dimensions of the packing box, its presentation, branding, etc.

As an eCommerce business, you need to actually revamp your packaging so that your business gets noticed through the package design. Now, this requires Customized Boxes so that your products are stored in the perfect package which contains adequate branding to promote the business. This is probably the most distinctive benefit of using custom boxes.

“Why should you brand the boxes?”  It’s simple. People nowadays tend to share valuable things on their social networks. If your package appeals to them, then they would gladly share their happiness with their social connections and this in turn could set off a chain reaction where more people start sharing information about your packaging. This helps to achieve a much greater marketing reach which would have incurred some hefty expenses for your company’s marketing budget.

Now if we consider the dimensions of the pack itself, you need to understand that customers perceive the size of the box and its presentation to be an indication of the size and worth of the contents respectively. You would not want your customer to develop high expectations from a large sized box when in fact the contents are comparatively small and could have been shipped in smaller sized packages.

Managing the dimensions of your packages can also help you to reduce wastage of raw materials. This can provide you better cost savings and this saved amount may be invested in other areas such as custom branding solutions. But be sure to identify your requirements and choose the right package design for it.

A good example to explain this better is any product that does not have uniform shapes or dimensions. Such products can be packed effectively with the use of flexible Packaging Materials such as corrugated rolls or bubble wrap rolls. So make it a point to decide the most suitable packaging material that would fulfill your needs in the most effective manner.

Some of your products may also be required to be packed with greater protection or it could simply be done to ensure less damage during transit. In such cases, the use of customized boxes could actually help you to achieve greater customer satisfaction.

As is evident from the discussion, your packages fail to get noticed because they are bland and have no branding or presentation to spice it up. Without such elements, there is no reason for people to even consider noticing it enough to retain it in their minds. So go ahead, add your logo, make the presentation highly appealing, customize your boxes to suit the contents, endow it with adequate protection and voila – you have a great package with tremendous marketing potential.

4 Reasons Why Should You Buy Office Stationery Online

No matter how digitized office communication may become, you still need stationery to manage your daily work. After all, what is an office without its signature stationery? White board markers, files, pens, scissors, paperclips, sticking tapes, Ring Binders post-its, etc. comprise some of the most common stationery in offices. With the widespread use of online shopping, it has become fairly convenient to get stationery online. Not only do you get a large range of options but all you need to do is to place your order and wait for the products to reach your office. Here are 4 reasons why should you buy office stationery online in India.

Faster and Convenient Browsing

eCommerce sales have grown in popularity mainly because customers are given the freedom to choose products as per their preference with no additional coercion being used for affecting the sales. Moreover, you can always fine tune your search to check out the options in much less time. And the best part is that you can do all of this even on the go with specialized apps that are made for such online retail services. It’s completely hassle free and you get all of your requirements in a single place without actually having to visit the store in person.

An average transaction for an office stationery order should not take more than 15 – 20 minutes while it would take hours to visit the place and wait for the order to be packed and delivered. Some services also offer stocking possibilities where you simply have to mention your periodic requirement and they will stock the products for you which would be delivered as per schedule. What could be more convenient than this?

Delivery of Products at Preferred Destination

Online stationery providers usually have partnerships or working relation with logistic services by means of which they are able to deliver the products to the preferred destination of the customer(s) for a small fee or no charge (in some cases). Since these deliveries have not become very fast, it is easy for the office management to simply place and order and expect delivery of the products pretty soon.

Moreover, the status of the transit can also be checked on the portal of the logistics partner with the help of the reference number. This helps you to manage your existing stationery and prepare for the receipt of the package well in advance.

24 x 7 Accessibility

Holidays and fixed working hours often prevent physical stores and shops from providing their services to offices. But this is not the case with the online stationery providers. You can access the website anytime and anywhere. All you need is access to the internet and you can browse through the products and place the order conveniently.

If you get stuck in any of the pages or you are not sure of something, then you can always take the help of the customer support team that is usually online for immediate assistance or you could send in your query which is addressed soon. This feature is probably the biggest advantage the online stationery providers have as their customers can access the site any time. For offices, this is a boon as they do not need to adhere to fixed timings and can place their order as per their convenience.

Easy Checkout and Payment Options

The beauty of eCommerce transactions is the easy checkout process and convenient payment options. With respect to the checkout process, you can stock up your products in the virtual basket and once you are done shopping, you can click on the checkout button which would lead you to the payment page. Here you need to sign up (if you are not an existing user) or you could log in if you have already completed the registration part.

Registering on such sites gives you the benefit of filling out basic information only once and for all future orders they will be used as per requirement. If you have to specify a particular payment method and / or destination then it can be done here. Payment methods include payment on delivery, credit card / debit card payment and online fund transfer.

When you buy Office Stationery Online, you get introduced to various offers, special deals and discounts which further contribute to your cost savings. Some sites also give you the option of paying EMI’s over predefined period and this offer usually works when you have credit cards from partner financial institutions.

Getting your office stationery has become more convenient and easier than before. Everything is not accessible on the move. Technology is advancing rapidly and in accordance to this, people are getting accustomed to the changing methods required to adapt such technological amenities. So if you have not used procured office stationery online till now, then try it out and see the benefits for yourself. 

Top 5 Mistakes That Should Be Avoided in Product Packaging

Did you know that simple mistakes in your packaging are not only making you lose money, but they are also making you lose valuable customers? You think that you have covered all checkpoints but you can never be too careful. Packaging is not only about Wrapping Materials around the content and sending them off to the destination. A lot of factors come into play which not only govern the safety requirements of the content, but also considers the external conditions of the route which is taken for delivering the package.

Check out the following top 5 mistakes in packaging which can be easily avoided with simple measures.

Mistake #1: Internal Cushioning or Packing Is Not Tight Enough

Styrofoam peanuts are the most widely used packing and cushioning material. They act as effective absorbers of external force and protect the contents from damage during transit, despite the rough handling of the package. But just using the peanuts is not enough. If the cushioning is not tight, then the contents could move out of place and get damaged. No one can predict the kind of handling that a package would be subjected to during transit. So on the basis of the type of content, duration of journey and nature of storage, you need to pack the contents tightly with Styrofoam peanuts or other common cushioning material. 

Mistake #2: Package Size and Material Does Not Justify the Value of the Contents

Packing everything in a Large Box or using a small box for large items is not a suggested approach. In either case, the packaging does not justify the value of the contents being packed. You may think that packing a small product in a large package is good for making an impact. But the product does not require a packaging of this size and the large carton or box would only use up additional storage space that would incur extra charges. Similarly, too small a box / carton would make the packaging ineffective and would expose the contents to external damage.

Mistake #3: The Package is Over Decorated

Too much decoration is always bad for business. It is good to maintain certain amounts of creativity in the presentation of a package, but over doing the entire thing could put off your customer. The information on the external design should be legible and clear enough for customers to read effortlessly. Creating strong brand values is the best way to ensure that people are able to relate to the package.

Mistake #4: Information / Symbols used on the Package are Incorrect

The handlers of the package are usually not trained enough to go through the fine descriptions of each package so they tend to handle them roughly. Occasionally a package may come with symbols that indicate the fragility of the contents. In this case the handlers will take extra care to prevent damage to the box. Using the wrong symbols and information can also cause your package to be stored in inappropriate conditions and this would affect the quality of the product.

Mistake #5: Ignoring the Weather and Other Conditions when Designing the Package.

Weather conditions and the route descriptions are not considered too often when packaging products. But this affects the contents as well as the material of the packaging. Hot as well as cold conditions require specific materials and good care to be taken so that the package remains unaffected. Moreover, if the route is rough, then the cushioning needs to be doubled and the packages need to be arranged in an appropriate manner to ensure that they do not move around whenever there are sudden jerks.