How Does Premium Packaging Design Cause Social Media Ripple Effect

The social media has been the most prominent platforms exhibiting the ripple effect. As soon as a person posts an engaging content or something that is very interesting, then everyone in the social circle begins circulating it by sharing, tagging or just about any other way in which its visibility would increase. This is the underlying principle of the ripple effect.

So how does the ripple effect relate to premium Packaging Material? It’s simple – if you give your customers a premium package that is presented well and has a lot of visual appeal, then its probability of being shared on social platforms increases more. Now if we were to consider the impact of such organic sharing on a large scale, just imagine the amount of brand awareness and marketing that the business would be able to achieve in a natural manner. Not a single penny goes into this activity, yet the returns on this are phenomenal. Products that are ‘attractively packaged’ can generate a ripple of residual marketing effects, and this helps to increase the revenue of the ecommerce business. This is the best possible use of Wholesale Packaging Boxes.

With such rippling effect, ecommerce business not only earn loyalty from their customers but they also initiate word-of-mouth publicity which is great for any business. According to the findings obtained from the 2013 eCommerce Packaging Survey, the following key insights were highlighted.

·     71% customers expect premium packaging when purchasing products that have a high price tag.

·         9 in 10 customers reuse the box in which the product is delivered.

·         35% of the consumers have discovered a new brand by seeing the packaging in public.

·         Those who focus on their packaging designs can generate up to 30% increase interest in their brand.

·         40% of the customers are willing to share or post about the order along with a picture of the packaging if it appeals to their aesthetic expectations.

Customers are always on the lookout for the “wow” factor when they purchase products online. It is up to the ecommerce businesses to meet their expectations. A happy customer equates to business growth, increase in revenue and repeat purchases. These are in addition to the principal outcome – Brand Awareness.