The Success Mantra for eCommerce Packaging

eCommerce is one of the most flourishing businesses in the internet obsessive world today. People want everything to be delivered to them with a click of a button. The internet has made it possible to shop online, make payments and get things delivered to your home without having the need to commute to a physical store. With competition levels increasing in the eCommerce sector, presentation matters a lot.

Right from the way it is packed to the overall experience of the customer while the pack is opened – every bit of visual element helps to secure better customer relations with the possibility of new customers being attracted by the brand. If you please your customer, then he will share it in his social circle which means tremendous and extensive marketing of the brand without any expenses other than packaging design and development costs. Check out the most effective success mantras for eCommerce Packaging.

Share and Create the “Brand” Experience

All eCommerce businesses are striving to bridge the gap between online shopping and in-store shopping experiences. While customers have more confidence in products from a physical store, they will try out online stores if the packaging is attractive enough to justify the associated costs and the expected presentation of the package. The products as well as the packaging collectively create the Brand experience and it is this experience that drives sales for any business. One of the reasons why customers look out for such visual treats in eCommerce packages is that the store packages simply lack the WOW factor.

According to a study conducted to identify the consumers’ perspectives on packaging, 51% of consumers expect that the packaging would be equivalent to a store packaged product in terms of quality. 71% of the customers even expect that the quality should increase with the increase in brand value.

Maria Haggerty, President – Dotcom Distribution, has stated in the study that, “Premium packaging for online purchases delivers a brand’s in-store experience to an eCommerce customer.” This goes on to show the importance of packaging, especially relevant Packaging Material, for eCommerce businesses today.

Sharing with the Help of Enhanced Visibility

The study reports that even in the current era of internet connectivity where finding new products and services takes a matter of seconds, almost 35% of the customers were introduced to a new brand because an existing customer was seen using the brand’s exclusive and visually appealing package. This random sighting of branded accessories is the most effective time tested way which gets customers even today when online marketers try their best to target customers in the online space.

As per the study, 84% of consumers have reused branded bags to cut down on waste. This is a great initiative if you consider the sustainability aspect of eCommerce packaging. Encouraging re-use further enhancing the visibility of the brand as people get to see it in real life applications. Compared to the suggested applications that are mentioned in online marketing efforts, seeing the product in real life usage is something that cannot be compensated with anything else. Probably this is the reason why people still prefer to get attracted by brand when they see it in actual life implementations rather than believing in online marketing.

Utilizing the Potential of Powerful Social Media

Social media platforms like Facebook and Instagram have made people compulsive “sharers” as they share anything and everything that they like. It could be a new purchase, a brand’s design, health issues, comments, opinions and just about anything that they may think of. According to the findings of the study, 40% of consumers – 74% of which come from the 18-25 age bracket, are likely to upload a picture of the packaging if it appeals to their expectations.

Such social sharing can actually trigger the ripple effect which is a great leverage for brand awareness. As per the concepts of social shopping, recommendations arising from social circles tend to be the most powerful in terms of generating strong conviction levels for the customer. So every time a customer gets to know about a brand through his / her social circles, the chances for increased conversion become high which is an extremely beneficial situation for the eCommerce business.