Can Edible Wrappers and Containers Solve the Packaging Solutions Sustainability Issue?

For years, experts have been pondering over the possibility of coming up with a completely biodegradable packaging solutions that would not harm the environment even if the disposal was not done in a proper manner. However, the focus has now changed to a whole new direction where the possibilities of edible packaging are being considered. 

If you think about it, this is a brilliant concept wherein a possible waste could be turned into something nutritional. The waste would be biodegradable and it would not be difficult to manage it. Several companies are trying their best to come up with an edible packaging solutions that could be launched on a widespread commercial basis. However, one of the main challenges that rests with the packaging designers is ensuring the edibility of the packaging after it has been processed through logistics. It is also important to maintain the hygiene levels when the products are being stored in shelves across various retail outlets. 

A popular Burger Joint chain in Brazil called Bob’s had recently launched a so called “stunt” where it offered edible packaging for its burgers. The stunt involved people eating the burgers along with the package. From a marketing perspective, this activity communicated a clear message that the burgers at Bob’s were so delicious that people are willing to eat it along with the packaging. The officials made it clear that package was indeed edible and did not pose any health concern whatsoever. 

Edible package is not a completely new idea. Experts have been trying to find a viable method for making it a reality. The buzz around this approach has increased lately owing to actual experimentation and prototyping of materials which have indicated a bright future for the packaging industry altogether. A talented chef by the name of Heston Blumenthal has come up with an edible wrapping for his caramel based products where he uses a combination of glycerine, gelatine and water to come up with a packaging that is not only protective but is also edible. 

Source: http://www.theguardian.com/lifeandstyle/2011/dec/14/salted-butter-caramels-edible-wrappers-recipe

The idea behind edible packaging is the reduction in waste. Do you know the amount of waste that is created in just meat products? Perpeceuticals, a UK based firm, has recently been awarded a grant for developing anti-microbial films that would be edible. These films are being designed specifically for meat products as of now, wherein the new packaging would help to extend the shelf life of the product. 

Edible packaging does indeed hold great prospects if the challenges were to be overcome in an effective manner. This form of packaging, though effective, is good only for edible products. While it would certainly help to control and minimize wastage for food products, there is a dire need for coming out with biodegradable packaging materials for providing a universal solution for all packaging needs.