The year 2015 holds immense prospects for
the packaging design and it is being expected that several trends will surface
before the year concludes. It should not come as a surprise when you see big
strides being taken towards the development of sustainable packaging designs
and the use of materials that are bio-degradable in nature. After all, there is
a noticeable inclination towards sustainable and green practices and consumers
have become conscious towards the “environment friendliness” of packaging.
Here are 6 packaging design trends that
would shape 2015 and make a significant impact on the global packaging
industry.
Increased Usage of Bio-based Materials
Traditional packaging material has been
known to cause wastage that involves time, efforts and cost to recycle. The use
of bio-based materials not only helps in reducing the carbon footprint, but it
also makes an effective attempt at reducing packaging waste. Since there is
immense scope in procuring raw materials from even the most unconventional
sources, it is possible to reduce the need for using up natural resources like
wood. For example, last year a company called Ecovative Designs had come up
with a packaging
material made from mycelium (mushroom fibres). Not only was this durable
enough to use, but it also degrades naturally when disposed and it has no
negative impact on the environment.
Ultra-Pure Design
This packaging design will definitely
appeal to those who prefer a minimalistic approach with respect to packaging.
Most of you might not have heard about this term. Ultra-pure is used to
indicate minimalism, almost similar to the designs that you would find on
pharmaceutical products. There is a certain appeal in these designs that just
keeps the focus on the product and strips away any extravagant element that may
be present. This particular style of packaging is known for its lack of
traditional logos as is pretty evident in the above image. Instead, basic
abstract shapes are used to represent a product. In its “ultra-pure” form, the
packaging tends to make a better impact than traditional packaging designs.
Visual Authenticity
Image via Sarahkrelle on Instagram
“Visual Authenticity” is a packaging design
style that focuses on rustic and raw elements than the utilization of an
extravagant visual appeal. One of the most noticeable elements of this design
is the use of typography which may range from freeform to a handwritten format.
This is not a new concept. Rather, it has been in existence for almost 5 years
with design experts relying on raw woods, unaltered metals, and natural
inspiration to come up with a craftsman-like approach to packaging designs. You
will find that such designs make use of packaging materials which help in
creating a handmade and natural appeal.
Personalization
Photo
Credit: Bigfoot
Who doesn’t like personalization? Gone are
the days when businesses could woo customers by just a fancy tagline or a
celebrity endorsement. Personalization goes far beyond the boundaries of visual
representation only. The most well-known example of this form of packaging
design is Coca Cola’s “Share a Coke” campaign. The company had 250 different
first names printed on the labels.
Image
Credit: Coca Cola UK
Obviously it would not have been possible
for the company to provide first names for all the regions around the world.
But it did manage to put in quite a few names. In line with this
personalization strategy, Coca Cola Israel has brought out 2 million
individualized bottle designs for Diet Coke. This is the form of personalization in
packaging design that is gaining popularity and will be one of the most
prominent trends in 2015.
Shared Stories
Image
Credit: Flip Flop Design UK
The main purpose of branding is to
establish a connection with the customers so that they may relate more with a
particular product. For consumers, this means searching for an emotional value
in the product. For businesses, this may turn out to be huge advantage with
which it would be possible to manage the competition in
the market. A really good way of achieving this is with the use of shared
stories. With this, it would become possible for brands to come closer to the
customer instead of seeming like a distant unapproachable entity.
Using Innovation to Achieve Widespread Appeal
Image
Credit: Gurukul
Even though you may have a specific
consumer group in mind while designing your product’s package, but it is
important that a wider audience be targeted, especially on a global level. It
is only through innovation, compassion, creativity, and adherence to green
practices that it would be possible to reach out to people everywhere. No exact
parameters are defined as such. The appeal may be brought out by any means
necessary and as deemed to be fit for the product.
Thank you!
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