With electronic integration being evident in almost all
spheres of life, packaging solutions have also taken the next step towards
digital enhancement wherein smart additions have been made. The global demand
for e-packaging (electronic devices for smart packaging) is expected to rise
from approximately $0.028 billion (current worth) to $1.7 billion by the year
2022. A large part of this great demand would revolve around consumer packaged
goods (CPGs). So what does e-packaging have in store for us in the future?
What is E-Packaging?
E-packaging refers to the integration electronic devices and
printing of conductive circuit right onto the substrate of the Packaging Material. RFID and EAS are the most commonly used electronic components in
e-packaging wherein it becomes really convenient to track specific products in
a large storage facility. It also helps to digitally acquire the data about the
products by simply moving the product within the range of the scanner. There is
no need for physically scanning it. Moreover, the addition of such electronic
facilities helps to enhance the overall presentation as well as the brand value
of the product.
Benefits of Using
E-Packaging:
E-Packaging helps to improve merchandising by allowing
people to digitally keep track of its usage and movement. A good example of
this is the use of e-packaging for tablets and specific drugs where the removal
time and date is stored to know exactly when it was removed from its intended
location. This really helps to monitor the products in an effective manner. Some
of the most creative applications of e-packing include talking pizza boxes, winking
logos which add a personal touch to the branding of the products by making them
interactive, etc. Another important aspect of this integration is the use of
anti-theft mechanisms where products may be traced in case they stolen.
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