6 P’s of Great Product Packaging

Your work as a manufacturer doesn't end with the creation of the product. You need to pack it carefully in a presentable manner such that it appeals to the customers. And don’t even think about sticking to the standards as every competitor would have already considered this option. You need to come up with fresh ideas that not only make your package captivating with adequate branding quotient, but also manage to comply with the current trends. If you have not thought about your product design, then the following factors should help you to get started.

Protection

This is the foremost requirement of every package wherein the design should be made in such a way that it is able to provide the maximum protection to the contents. Now this is largely dependent on the nature of the product and the storage requirements for it. You also need to consider the fact that the product could be packaged further into consignments of certain units. If the package in itself is not able to provide the required protection, then you can always use cushioning materials such as thermocol peanuts or bubble wraps.

Packing Material

Packing material selection is based on the extent of protection required and the budgetary constraints applicable for package design. Brown Corrugated Boxes are the most commonly used packaging material as they are readily available and are easy to modify. For large consignments that need flexible packaging, corrugated paper rolls are the perfect solution. You can also come up with your own combination of packing materials in keeping with the requirements of your product.

Presentation

Just because presentation matters, does not mean that you need to bombard the package’s design with every ounce of your creativity. You need to identify the important aspects that you would like to portray on the package and this should be relevant to the preferences of the customer in your industry. Conducting surveys is the best way to understand the needs of the customers with respect to package presentation. Based on the findings of the survey, you need to arrive at the perfect mix of presentable elements so that the package does not become a turn-off.

Price

Using recycled / recyclable materials would help you to save up on costs. These materials are in no way inferior to regular packaging materials. The only thing that is less is the price tag. Another way of saving costs is to get the material in bulk quantities from packaging material providers. Some suppliers even stock up material at their warehouses so that you do not have to invest in managing additional stocks. You can get the materials as per your requirement. This is a win-win situation for both the buyer and the seller where the buyer gets the benefits of affordable pricing of products and the seller is assured of bulk purchase order.

Promotion

Packages are great for creating brand awareness and reaching out to prospective customers. During transit, people often glance at the packaging of products and it is within this crucial time that you need to captivate them. The more inquisitive they become, the more chances you have for making another new customer. Customised Boxes are really effective in promoting your brand. This may require some additional investments, but if your branding measures are correct, then you can get people to share and talk about your package. Such publicity is worth much more than the value of investments directed towards package design and branding.

Package Life

Now this refers to the usage of the packaging material. Businesses are now focusing on increasing the second life of the package which simply means that the packaging can now be used again after the initial use. However, it is not necessary that in second life, the materials would be used in packaging again. Second life for the package depends upon your creativity and your industry.