How Custom Printed Boxes are Helping Online Garment Sellers Beat Their Competition

How does it feel when you receive you favourite t-shirt (the one that you ordered online) in a bland and boring box that is literally covered in stamps and labels? It is a definite put off. Just imagine what this dissatisfaction could do to negatively affect your brand’s value for the customers. Would you want to take such a risk?

Investing in a branded customized packing box might not appeal to most businesses, but eventually, it leads to greater satisfaction in customers and enhanced brand awareness. An attractive packaging can be shared on popular social media by customers if they feel that adequate care has been provided to the packaging. 

This in turn translates into a powerful online marketing / promotional activity which would have otherwise required a huge investment to be able to pull off. Even with the marketing expenditure, it would not have been an easy task to convince people about the effectiveness of a packaging, at least not with the conviction that is conveyed when a genuine customer shares it on his / her social profile.

Why Custom Boxes Hold So Much Importance for Online T-shirt Sales?

You have to agree with me on this – “First impressions do count!” In the e-commerce business environment, product delivery is the most reliable way in which customers judge the business. Since packaging forms an integral part of the product delivery process and is basically the primary method of evaluation undertaken by customers, you definitely need to focus on it.

According to 2015 ecommerce packaging trends, businesses need to focus on improving their packaging as a premium packaging increases customer loyalty. You may have the best product in the world, but without an appealing package, you would never be able to achieve that feeling of opening a beautiful box and building anticipation about what’s inside. 

There are so many possibilities and ideas which can be used to come up with exceptional packaging solutions that would have more value than the product stored in them. When you can achieve this feat, then no one would be able to stop you for growing your business both in terms of size and sales.

Seek Professional Advice for Packaging Experts!

If you are not sure about the type of packaging that would fulfil your purpose, then get in touch with a packaging expert or consultant for some really valuable advice. Presentation may be a key element for wooing your customers, but other factors such as feasibility, protection, branding, frustration-free unpacking and packing, and speed of packing the products also play an important role. 

A packaging expert can help you to come up with the best packaging ideas that are not only consultant across all order sizes, but it also helps to establish a strong brand presence. Important considerations to be made while coming up with a packaging solution include colour themes, branding elements, mix of packaging materials, best combination of various materials, and labelling / marking details.