Ecommerce is still a growing business model which has
achieved a lot of success over the years. Today, we can think about actually
visiting a physical outlet to buy things unless absolutely necessary.
Technology has made it highly convenient for people to simply visit an
ecommerce site and shop away to the heart’s content. Moreover, with dedicated
apps being prepared for popular ecommerce brands, shopping has become a really
comfortable and convenient experience with the customer being given complete
freedom to browse products uncoerced. But is that the end of the process?
Packaging plays a very important role in the ecommerce
scenario. Since customers are only treated to a digital image of the product
and there are no physical outlets that may be evaluated, the brand is perceived
on the basis of its delivery efficiency and product packaging. This clearly
indicates that one can never be too careful while coming up with packaging solutions for ecommerce businesses.
If you are committing any of these 4 sins of ecommerce
packaging, then you are putting your sales prospects in grave danger, along
with jeopardising your brand’s image.
Sin #1 – Using the Wrong Packing Box
This is probably the most common ecommerce packaging mistake
that most businesses make. Packaging needs differ from product to product and
you just cannot throw everything in a box and ship it to customers. If you need
to put different products together in one box, then make sure that they are
properly packed individually before being put together.
Sin #2 – Over-Recycling Packing Boxes
Being eco-friendly in your approach and reusing packing
boxes is a good thing, but it won’t do you much good to go over the board with
your re-using frenzy. Over-recycling packing boxes can actually damage your
products. Every time a packaging material is recycled, it loses 50% of its
durability which makes it more susceptible to damage when exposed to shocks and
external forces.
Sin #3 – Incorrect Labelling
Incorrect labelling could result in the package being delivered
to the wrong address and this would definitely bring the wrath of the customer
on your brand. Remember, the average customer today has a lot of social
connections and the smallest amount of dissatisfaction is spread like wildfire
on popular social platforms. Just focus your efforts to ensure proper labelling
and double check the information written on it. if you are able to please the
customer, then you could benefit from the good words that would be shared for
your brand.
Sin #4 – Wrong Packaging Materials Used
Are you using the wrong packaging materials for shipping the
products? You need to understand the cushioning requirements for the specific
products and then ensure proper sealing of the package with the use of strong
packing tapes. Not every product can be packed in only corrugated boxes. There
might be other requirements such as keeping the product upright or adding extra
cushioning to prevent harm to the product. Evaluate the product’s requirements
before deciding its packaging.
Great information on e-commerce packaging
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