Top 5 Mistakes That Should Be Avoided in Product Packaging

Did you know that simple mistakes in your packaging are not only making you lose money, but they are also making you lose valuable customers? You think that you have covered all checkpoints but you can never be too careful. Packaging is not only about Wrapping Materials around the content and sending them off to the destination. A lot of factors come into play which not only govern the safety requirements of the content, but also considers the external conditions of the route which is taken for delivering the package.

Check out the following top 5 mistakes in packaging which can be easily avoided with simple measures.

Mistake #1: Internal Cushioning or Packing Is Not Tight Enough

Styrofoam peanuts are the most widely used packing and cushioning material. They act as effective absorbers of external force and protect the contents from damage during transit, despite the rough handling of the package. But just using the peanuts is not enough. If the cushioning is not tight, then the contents could move out of place and get damaged. No one can predict the kind of handling that a package would be subjected to during transit. So on the basis of the type of content, duration of journey and nature of storage, you need to pack the contents tightly with Styrofoam peanuts or other common cushioning material. 

Mistake #2: Package Size and Material Does Not Justify the Value of the Contents

Packing everything in a Large Box or using a small box for large items is not a suggested approach. In either case, the packaging does not justify the value of the contents being packed. You may think that packing a small product in a large package is good for making an impact. But the product does not require a packaging of this size and the large carton or box would only use up additional storage space that would incur extra charges. Similarly, too small a box / carton would make the packaging ineffective and would expose the contents to external damage.

Mistake #3: The Package is Over Decorated

Too much decoration is always bad for business. It is good to maintain certain amounts of creativity in the presentation of a package, but over doing the entire thing could put off your customer. The information on the external design should be legible and clear enough for customers to read effortlessly. Creating strong brand values is the best way to ensure that people are able to relate to the package.

Mistake #4: Information / Symbols used on the Package are Incorrect

The handlers of the package are usually not trained enough to go through the fine descriptions of each package so they tend to handle them roughly. Occasionally a package may come with symbols that indicate the fragility of the contents. In this case the handlers will take extra care to prevent damage to the box. Using the wrong symbols and information can also cause your package to be stored in inappropriate conditions and this would affect the quality of the product.

Mistake #5: Ignoring the Weather and Other Conditions when Designing the Package.

Weather conditions and the route descriptions are not considered too often when packaging products. But this affects the contents as well as the material of the packaging. Hot as well as cold conditions require specific materials and good care to be taken so that the package remains unaffected. Moreover, if the route is rough, then the cushioning needs to be doubled and the packages need to be arranged in an appropriate manner to ensure that they do not move around whenever there are sudden jerks.