Are Your Shipping Boxes Failing To Get Noticed?

There are countless times when you must have used packaging boxes to send across your products to your customers. You may have even used them for sending personal items to your closed ones. No matter how you send your products, presentation matters a lot and this includes factors such as dimensions of the packing box, its presentation, branding, etc.

As an eCommerce business, you need to actually revamp your packaging so that your business gets noticed through the package design. Now, this requires Customized Boxes so that your products are stored in the perfect package which contains adequate branding to promote the business. This is probably the most distinctive benefit of using custom boxes.

“Why should you brand the boxes?”  It’s simple. People nowadays tend to share valuable things on their social networks. If your package appeals to them, then they would gladly share their happiness with their social connections and this in turn could set off a chain reaction where more people start sharing information about your packaging. This helps to achieve a much greater marketing reach which would have incurred some hefty expenses for your company’s marketing budget.

Now if we consider the dimensions of the pack itself, you need to understand that customers perceive the size of the box and its presentation to be an indication of the size and worth of the contents respectively. You would not want your customer to develop high expectations from a large sized box when in fact the contents are comparatively small and could have been shipped in smaller sized packages.

Managing the dimensions of your packages can also help you to reduce wastage of raw materials. This can provide you better cost savings and this saved amount may be invested in other areas such as custom branding solutions. But be sure to identify your requirements and choose the right package design for it.

A good example to explain this better is any product that does not have uniform shapes or dimensions. Such products can be packed effectively with the use of flexible Packaging Materials such as corrugated rolls or bubble wrap rolls. So make it a point to decide the most suitable packaging material that would fulfill your needs in the most effective manner.

Some of your products may also be required to be packed with greater protection or it could simply be done to ensure less damage during transit. In such cases, the use of customized boxes could actually help you to achieve greater customer satisfaction.

As is evident from the discussion, your packages fail to get noticed because they are bland and have no branding or presentation to spice it up. Without such elements, there is no reason for people to even consider noticing it enough to retain it in their minds. So go ahead, add your logo, make the presentation highly appealing, customize your boxes to suit the contents, endow it with adequate protection and voila – you have a great package with tremendous marketing potential.