Creative Packaging for Ecommerce Product Shipments

Ever wondered why ecommerce products shipments often fail on making an impact on the consumers? Maybe the packaging is pretty bland as protection of the contents is the primary aim in the logistic of the shipment. Very few are able to gauge the benefits that can be reaped if one is able to creatively tweak the packaging so that it is able to contribute on a marketing level. If the business is able to grab more opportunities with simple modifications to the packaging design, then there is no reason for businesses’ to delay it further.

The Downside of Using Standard Packaging

It is fairly easy to get those common Brown Packaging Boxes for stuffing the product and shipping it to the customer. This is a cheap option and obviously seems attractive for its cost value benefit. After all, the product is being shipped securely. But this does not capture the attention of the consumers. By coming up with distinctive packaging designs, not only would you be able to make an impact on prospective consumers while the product is in transit, but the person receiving the shipment would also be impressed with the amount of efforts that have been made for ensuring a pleasant experience.

The Packaging Design Should Reflect the Business’s Theme
Printed envelopes, poly-bags, boxes, tapes, etc. are some of the things that can be branded with the logo and theme of the ecommerce business. These are pretty easy to acquire and do not take excessive efforts for making it relevant to the theme of the business. Alternatively, the logo of the business can also be stamped onto the packaging itself. If you are willing to test your creative abilities, then come up with unique packages such as tubes or flat boxes.

The main aim of these modifications is to develop a packaging design that becomes characteristic of the ecommerce business. Once you able to create relevancy between the package and the brand, then almost 80% of the marketing is done. The only thing that remains is to ensure high quality services to complement the effectiveness of the packaging. One of the outcomes of using a branded package is that repeat customers would be able to recognize a product sent by your company instantly without even checking out the information mentioned on the package.

Security and Cost are Mandatory Factors That Need to be Considered

Under no circumstances should you ever compromise with the security and cost aspect of packaging. Protection of the contents is the primary requirement for any packaging design. Marketing effectiveness and aesthetic appeal are secondary / additional components. Using non-standard designs can cost you more for shipping them to the customers. Try to keep the overall costs as low as possible for ensuring greater profit margins. Make sure the design team considers every aspect of the packaging and evaluates all the possible costs before making a move.

What to Include in eCommerce Product Packaging when Custom Designs are not Feasible?

It is possible that some eCommerce businesses may not be able to come up with a package design that is able to conform to its cost constraints. In such situations, it is best to include components along with the basic package so that the customer is impressed with what he finds inside the package, rather than what is on the package. Here are some suggestions to get you started. 

• Make sure the contents are packed safely with plastic bags or bubble wraps. You can even use packing peanuts to provide cushioning against sudden forces. A good add-on in this case would be to go for branded bags as these are really inexpensive and they add a whole lot of value in terms of credibility and presentation.

• Apart from the packing slip / invoice which is a mandatory requirement, you could slip in a small handwritten note for that extra personal appeal. This goes a long way in ensuring customer retention which would in turn ensure repeat sales for the business.

• You could also throw in a few offers such as free product offers, discount coupons, special gifts and so on. This really helps to achieve high levels of consumer loyalty towards a particular brand.

Custom offerings are part of a rising marketing trend which is really effective in gaining the interest of customers. Everyone wants personalized stuff. So why not cash in on this opportunity for growing your business and increasing sales prospects. There are online packaging solution providers like DCGPAC who would gladly provide consultation for your requirements so that you may select the best materials that are suited for your need.