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Monday 11 August 2014

How to Protect Your Deliveries When Selling Online

Box Packaging

Auction sites and online market places have really made it convenient for the common man to sell his wares. This is even good for small businesses who are on the lookout for low risk ecommerce facilities that could give their products a good enough platform. While these platforms may offer assistance with the logistics, the packaging has to be done by you.

In this business arrangement, you are the seller even if you are an individual wishing to sell out a used product. As a seller, you are responsible for ensuring the safety of the product till it reaches the buyer. In case the product is packaged in a damaged manner or it gets damaged during transit, the cost of the damages have to be borne by you. However, if you do push your luck and send the damaged product to the customer, then it is bound to be returned accompanied by complaints and negative feedbacks which would affect your profile as well as reliability on the platform. Moreover, you would have to bear the costs that were applicable for the particular transactions. With a little precautions and proper packaging, you can avoid all of these hassles completely and in the process, you would be able to make your customer very happy.

How do you understand the packaging requirements for your product? Surely you do not want to just buy heavy duty shipping boxes and stuff your products in it. It would be a fruitless endeavour. Try and understand the specific requirements of the products that you intend to send. This will give you a list of requirements such as fragility of the product, the need for protecting it against static electricity or moisture, specific storage environments, etc. All of these information will help you to come up with the perfect packaging solution that is not only compliant with the specifications of the product, but also with its protective storage requirements.

The next consideration that you need to make is to understand the duration of the packages’ journey. If it is being sent overseas then you need to find the appropriate mode of transport in keeping with the product’s characteristics. There could be temperature or other requirements that would have to be complied with. Moreover, you would have to check whether the packaging is in lines with the international standards for packing and labelling. Even a minor mistake could prevent your product from being shipped beyond national borders.

As soon as you are aware of the possible weaknesses of your product and the risks that are evident during their transit, you can go about coming with the perfect package design. The following is a brief overview of some common products and their packaging requirements.

PRODUCT
PROTECTION REQUIREMENTS
Bubble Wrap
Foam Wrap
Cushioning
Anti-Static
Corner
Moisture
Electronics
Yes
Yes

Yes

Yes
Apparel





Yes
Glassware / Fragile Items
Yes
Yes
Yes



Metals / Corrosive Substances




Yes
Yes
Pictures / Posters (with Frames)
Yes
Yes


Yes
Yes
Heavy Weight Products


Yes



Porcelain Items
Yes
Yes
Yes



Wooden Products





Yes
Books

Yes



Yes

White corrugated boxes (available wholesale) are best for shipping your products as the white background helps to showcase your brand and even displays the labels clearly. By selecting the right package size, your can minimize packaging and logistics costs. Single fluted corrugated boxes are good for light weighted and small items while double fluted ones may be needed for those that require extra protection. Metals and heavy weight products should necessarily be packed in triple fluted corrugated boxes or the ones in which the size of the flutes is big. This should give the package added protection. These precautions will help you to ensure that the product reaches your customer safely and in the best manner possible with minimal expenses being levied on the way.


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