What Makes Foam Packaging Better than Other Packaging Materials

Sale, storage and shipping of supplies – these are the three most important aspects that are fulfilled by Customized Boxes. Using a general all-purpose box would never give your products the edge that they deserve. In terms of sales, a custom packaging would help your target customers to relate to it in a better manner. They can immediately identify the brand from the packaging itself. This also creates value for the customers which translates into increased sales. Such is the power of custom packaging boxes.

Custom Packages Offer Greater Protection

Custom boxes mean packaging that is specifically designed as per the specifications of your product. This could include details such as dimensions, storage conditions and any other detail that is applicable. You can also create the packaging in such a way that it fulfils the need for storing products collectively. For example, if you manufacture mobile phones, then using a custom box with segments and moulds for holding the product firmly would be a much better option in terms of protection as compared to just putting everything in a cardboard box.

Customized Solutions Boost Sales

Customized packaging solutions encompass a wide range of value added features such as branding, innovative designs, the use of functional or second life packaging elements, or aesthetically appealing concepts. All of this help to increase user engagement as well as value, which have a direct impact on the sales of your product.

Let’s take the example of Coca Cola which has a magnificent red theme running across its cans. You don’t even have to look at the logo. Just the presentation and the overall packaging has generated so much value for the customer that anyone can identify it from a distance. This is the case with single cans. But what if the customer needs more than one? There are packs of 6 or more configurations that just have a Cardboard Sheet with holes to support the top of the cans and a central cardboard handle to provide convenient carrying options. If the company had used a box for such small number of cans, then it would be an expensive affair and carrying it would be a bit cumbersome. But with this new packaging approach, customers can snap a can out of the holder and drink it. Such convenient measures ensure greater sales and Coca Cola can vouch for that.

Customized Boxes Offer Improved Logistics

Custom packages can be a life saver in freight forwarding. Air transport is the fastest and the most expensive of the lot. Now the engine on the aircraft causes a lot of vibrations and shock which can damage the goods if the packaging is not proper. The intensity of this damage is amplified in the case of freight shipment using trains. Damage can also be inflicted due to the way packages are stored in trains. Due to limited space and more shipment units, they have to be stacked up layer by layer to maximize space utilization.

Road transport forms a crucial component of logistics wherein the possibility of damage is even more due to the handling of products and the loading / unloading process being used. The packages need to have proper storage-friendly designs and should be durable enough to protect the contents. Custom packages are designed specifically in keeping with the specifications of the product, so they lower the risk of damage during transit.

It’s All About Adding a New Dimension

Aesthetically appealing packaging designs not only spark instant interest in the products, but they also double the product’s market value. With innovation and creativity, there is no limit to the ways in which packaging may be customized for use. Sometimes a box may not be needed at all. A simple sheet or wrapping material would suffice. But it needs research and a thorough understanding to come up with a good custom design. It is indeed all about adding a new dimension.